“Making Strategy Everyone’s Everyday Job”
Your business strategy is not a coincidence. Instead, it is a deliberate choice. The alignment of your organization with the intended strategy should be a deliberate choice too, since strategic alignment is a “manipulable” asset. If the choice for strategic alignment is not consciously made, strategic alignment will develop by chance and thus, most likely, will develop into (significant) misalignment. Misalignment impedes the effective execution of strategy, and if your strategy is not executed, then it doesn’t exist. Of course, this is not an option. It is your key executive assignment to have a winning strategy and to align all the people in your organization with it, ensuring that the winning strategy becomes everyone’s everyday job.
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