“Strategy and Execution are One”
Every professional organization is purposefully created and thus pursues a deliberate strategy. Like many strategies, your business strategy too is drafted as a great, bright and beautiful plan. The intriguing fact though is these plans don’t necessarily work and at times even fail. Apparently, having a strategy is not a guarantee for success. What determines the success of an organizational strategy is its effective implementation and execution. If your strategy is not executed, then there is no strategy, but merely a piece of paper, despite its greatness, brightness and beauty.
The root cause of a poorly executed strategy is the idea that strategy development and strategy execution are two distinct things. It is not!
Want to read more? Get a copy of the “Strategy and Execution are One” whitepaper and learn how we look at the effective functioning of professional organizations.
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Erasmus Universiteit Rotterdam
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