Unilever

Strategic Alignment in the Food Industry

A far more explicit global business strategy

The S-ray Scan challenged our Global Executive Team, myself included, to be far more explicit about our global business strategy. What exactly do we seek to achieve this strategic term and what are the specific ways to get there fast? Of course, we had our 2012-2015 strategy in place. However, the moment I had to bring the fourth document to the table to explain to the S-ray Team about our global strategy, it became profoundly clear that the framing of our strategy did not yet meet the criteria that the S-ray Scan is so rightfully setting for high-alignment purposes. This in itself was a highly valuable experience, which for me explains at least partly that we are now so closely aligned with the Leadership Teams of our 22 MCO’s around the globe.

Gaby Vreeken, former Senior Vice-President Marketing of Unilever Food Solutions (2009-2013) and current CEO of Unilever Nordics

 

The alignment work at Unilever Food Solutions was a big success with unprecedented involvement and co-creation…. As a result, the strategic plans are stronger and the commitment level is high. We completed the bulk of the work by early June and now teams are refining for final sign off in mid July. The alignment experience with S-ray helped the Global Executive Team design an approach that really engaged the full team of leaders across our MCO's.

David Calle, CFO of Unilever Food Solutions (2012-2014)

Gaby Vreeken | Former Senior Vice-President Marketing of Unilever Food Solutions, and current CEO of Unilever Nordics
It became profoundly clear that the framing of our strategy did not yet meet the criteria that the S-ray Scan is so rightfully setting for high-alignment purposes

About Unilever

Unilever is a large-cap, Anglo-Dutch, multi-billion, multinational consumer goods company. Unilever Food Solutions is one of its global businesses, present in over 70 countries with core food ingredient brands like Knorr, Hellmann’s and Lipton.

Get in touch?

Please fill in this form and we will tell you all about strategic aligment and the S-ray scan.

* required fields